trendit multi-disciplinary engine uses real-time location logs, external data sources and internal, stored information to deliver detailed analytics including:

• Population count
• Source & destination locations
• Home / location
• Travel / shopping habits
• Socioeconomic status

The information is:

Accurate – 85%-90% accuracy in providing population characteristics, behavior and movements.
Real-time – location logs are received and processed every 5 minutes. Statistic extrapolation is used to fill in the gaps.
Private – using statistical models and numerical models for profiling all information is completely anonymous.