Dr. Erez Weinroth
CEO & Founder
Dr. Weinroth has held numerous senior management and development positions, having gained extensive experience in numerical modeling for environmental sciences.
Prior to founding trendit in 2008, he was employed by DRI (Desert Research Institute), Reno Nevada, in the position of Assistant Professor at one of the world's leading air, land and life, and water quality research companies, where he developed and validated air quality model systems.
Dr. Weinroth held a post-doctoral research position at San Jose State University, California, where he was also a senior research associate. He received his Ph.D. in Atmospheric Sciences from the Hebrew University of Jerusalem, where he was also Chairman and CEO of the Student Union.
Adi Ben-Nun
Senior Consultant
Adi brings extensive experience in Geographical Information Systems (GIS). In his previous position, Adi founded and headed the GIS department in the Hebrew University and led GIS department in the Natural Reserves Authority.
Adi holds a BA in mathematics and philosophy from the Hebrew University and BSc in Mechanical Engineering from the Tel Aviv University.
Eran Rivlis
Software Architecture Leader
Eran is responsible for designing trendit’s technology core. He brings over 15 years of experience in GIS and database technologies. In his previous position, Eran served as a senior software developer in HP and EDS.
Eran holds a BA in physics and mathematics from the Hebrew University.
Eyal Ashbel
Analyst Leader
Eyal is responsible for database analysis. He brings over 10 years of experience in urban planning specializing the spatial development of the retail sector in Israel and the effects of mall development.
In his previous position, Eyal served as municipal and transportation planner. He worked on projects such as planning four cities in Albania for the world bank, financial analysis of developing a fast access route to the city of Tel-Aviv and the transportation plan for the city of Hod-Hasharon.
Eyal is a research associate in the Hebrew University Geography departments and is involved in a number of studies as part of the European Union development plan. His doctorate thesis deals with identifying, analyzing and simulating secondary focal points in metropolitan systems.
Eyal holds a MA in geography and urban planning from the Hebrew University.
Dov Ganor
Director of Business Development & PS
Dov brings vast business and technology experience in developing location based services.
Dov leads trendit’s international business development and operating the worldwide deployments.
Prior to trendit, Dov founded G-Consulting, which specializes in business development and project management of GIS and Intelligent traffic systems (ITS). Previously, he was the operations manager in IT IS Traffic Services and helped lead the company from start-up phase to a global company.
Dov holds an MA cum Laude in Geo-Information from the Technion.
Ginat Shefer
Admin. Manager & Marcom
Ginat is responsible for the office logistics, managing suppliers and the marketing communications including conferences, visual exposure and collateral creation.
In her prior positions, Ginat served as the office manager at Infogin.
Ginat is studying for a BA in management and communications in the Open University.
Michael Zilberstein
Technology Consultant and Database Expert
Adi Topaz
Software Manaer
Adi is responsible for planning trendit’s products from concept to launch including requirements analysis, system design, optimization and schedules.
In her previous positions, Adi served as a software team leader in LIVEU and IT IS Traffic Services.
Adi holds a BA in Computer Science from the Tel-Aviv-Jaffa Academic College.
Oded Tal
Software Developer
As a software developer, Oded is responsible for planning and developing internet applications.
In his previous position, Oded servced as a senior software developer in PNMsoft. Previously, her served as a software developer, responsible for infrastructures in Webby Casting, where he was responsible for developing applications, planning and operating the computer and communication infrastructure.
Michal Federman
QA Engineer
In her previous position, Michal was a QA Engineer in IT IS Traffic Services. Prior to that, she was a graphic designer in Attractive.
Michal holds a BA in Geography and Education for Hearing Impaired. She has earned a certificate in Website design and multimedia, as well as an advanced software QA course from John Bryce.
Adam Gluck
QA Engineer
Adam's heads the QA effort for the upcoming version of trendit's core functionality. He has also introduced and developed trendit's QA Automation Procedure. Previously, Adam worked at a number of Israeli start-ups including WeFi, Neocleus and Soluto where he served in various positions including QA Team Leader and Automation Developer. Adam holds a BSc in Computer Science from Monash University Melbourne, Australia.
Omer Tadjer
Professional Services Specialist
Omer is responsible for implementing trendit’s products in the US and Europe.
In his previous position, Omer served as the technology manager and support engineer in ITIS Traffic Services
Efi Ben Moshe
Strategic Product Consultant
Efi is responsible for trendit’s product strategy, focusing on the flagship PA service; from vision to market launch.
In his previous position, Efi served as the VP Products in Logia/Cellecom, where he was responsible for product innovations including Cellcom Radar, and Metropolitan (winner of the first prize in the CTIA game category). Prior to that, Efi served as the VP Mobile services in Gizmoz.
Efi holds a B.Sc from Mercy University in New York.
Shahar Ben David
Software developer
Shahar brings development experience in a wide variety of environments. In his previous position, Shahar served as a developer in ITS. His was involved in developing a real time system for identifying traffic congestion and integration with 3rd party communication vendors.
Shahar holds a BA in Computer Science from the Hebrew University in Jerusalem.
Omer Friedlander
DBA infrastructure
Omer is responsible for testing the infrustructure including backup, monitoring and user privileges.
Omer is experience in Priority Software and was previously the Israeli Chess champion.
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