trendit’s technology does not to breach individual privacy. The technology, product offering and business model follow three important rules, whose goal is to deliver accurate population analytics without compromising the subscribers’ privacy.

1. All subscriber-related information never leaves the carrier’s data network.
2. trendit’s databases do not store any subscriber identifiable information. This means that no subscriber details (MSISDN, IMEI, IMSI, Name, etc.) are stored in the company’s databases.
3. Analytic information, which is delivered by trendIit is always aggregated population statistics, and never on an individual basis.