12.03.2012, No Camels, Trendit: Mapping Population Movements Through Mobile Signals

9.11.11, ThreMarker, trendit presents the NeighborhooDex, a quality index for neighborhoods in Israel (Hebrew)

30.10.11, TheMarker, More than half of the demonstrators last night in Tel-Aviv belong to the high classes. (Hebrew)

4.9.11, TheMarker, “trendit: the real 400,000 demonstration”

By trendit numbers, who uses a statistical sampling of mobile derived signals, there were more than 400,000 demonstrators last night, 125,000 in Tel-Aviv alone, 90% of them belong to the middle and high classes.

8.8.11, Holes in the Net , “the Israeli Prime Minister against the media: how many demonstrator where really there?” (Hebrew)

How many people where really out there during the massive protest yesterday in Tel-Aviv? Different reports on last night demonstration – Prime Minister Office, the police and several news agencies, all reports different numbers. The official channel 22 TV news numbers were based on trendit technology that also gives demographic facts like where do the people came from, what is their socio-economic status etc.

6.8.11, IDF formal radio channel, a radio interview with Dr. Weinroth on the protest figures and trendit technology (Hebrew)

6.8.11, Channel 22 TV news, where did the demonstrators come from? (Hebrew)
No need to wait for police data: during our special broadcast tonight we’re using a very unique software product, based on mobile derived signals and LBS, that enables us to follow the numbers of the demonstrators in the Tel Aviv protest in real-time, to learn where did they came from and what is their socioeconomic status.

22.5.11, Calcalist, Location tour: Holon Deal (Hebrew)

Using trendit People Analytics, we’ve checked the consumers traffic in 3 major food chains on Passover day, around the industrial area of Holon.

13.4.11, Calcalist, Location tour: number of visitors to IKEA branch in Rishon was doubled (Hebrew)

According to trendit, the visitors stream to the Rishon Lezion branch of IKEA was doubled after the fire in the main branch (Poleg), following IKEA’s “2 stores inventory in 20% off” national campaign

9.2.11 Globes: Demographics analysis TrendIT raises $3m from Avi Shaked (888 holdings) (English)

The company will use the funding for global expansion in the retail and homeland security market, focusing on the US.

9/2/11, trendit raises $3m from Avi Shaked (Hebrew)

This concludes round A for this start-up, delivering trends of consumer behavior at shopping centers by monitoring cellular signals.

10/11/10, Calcalist, Google analytics for the real world (Hebrew)

trendit, the latest investment of the pair of serial entrepreneurs Schneider and Rami Tamir, promise to do the shopping malls of the world what Google Analytics has done the online world, by monitoring cellular signals. And it all started from studying atmosphere science…